THE HOME OF COOL GEAR FOR THE DOG WHO'S ALWAYS INVITED

Dogs are a part of the family, after all, love is a four-legged word. We’re passionate about making pet products that are as functional and comfortable as they are beautiful.

 
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Made from 100% recycled plastics pulled from our oceans

 
 
 
 
 
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for the dog who loves to stay in.

Cuter and more functional than your average play toy. Bonus Points: these guys are machine washable.

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for the dog who loves to go out.

Thoughtful, functional designs that makes everyday adventures simpler and more joyful.

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for the dog who loves comfort.

Buckle up in buttery soft materials that are as stylish as they are functional.

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Love Notes

★★★★★

Absolutely loving our item’s I purchased from Brucey’s Pack!! The materials are beautiful and soft. It’s also wet suit material so it’s great for even the beach. Light weight and airy as well! Rosie absolutely loves rocking out her new set. 

- Melanie

★★★★★

LOVE LOVE LOVE so handy, practical and so stylish. I wear it just as a day bag and then pop in some treats for walkies. Could not recommend more!! Plus the owner Shannon is so helpful, she took photos and videos for me to see if a water bottle would fit. So lovely to support a small business that just loves what they do! 

- Bella

★★★★★

This harness must be the comfiest thing ever, because Alfie shoves his head into it to help me get it on! The neoprene is so soft even when he's pulling, and the nylon straps are really strong so I don't fear him breaking away. The way the neck and the waist can be adjusted separately means a perfect fit on his pudgy puggy body and he sure looks handsome in it too!

- Evan

★★★★★

Absolutely love my Brucey pack! Fits way more than I expected and makes carrying my phone, keys, AirPods, and poo bags so much easier with to pooches 10/10 recommend.

- Courtney

Our Values

for dog parents, by dog parents.

We are proud to be a small, but mighty!) family-run business. Everything we make is developed with a function-first perspective because “looks nice” only matters next to “works well.”

doin our bit.

As a business who makes things (arguably, great things), waste is inevitable. What we can do, and what we are doing, is working hard to limit our impact by reducing, reusing and recycling.

always listening.

Improving constantly and involving community are core to who we are. As we make, do, and say things, we’ll never stop looking to our pack of dog lovers for feedback, guidance, and inspiration.